This is acknowledged quite nicely by an article posted today by Jim Goldman, CNBC’s Silicon Valley Bureau Chief, in his article: Boomer Technology is Booming Business. So often the expectation is that innovation in the form of new technologies is most quickly adopted by our youngest generations. But with older consumers poised to out-spend younger shoppers (by an estimated $1 trillion this year), technology companies ignoring the Boomer consumer are losing out—but this is changing.

Goldman points out that in fact large companies including Intel, Microsoft and Apple are racing to capture market share. The Boomer market, with its disposable income and increasing eagerness to embrace easier-to-use technologies, is growing.

In our next series of research we will be looking at Boomer’s adoption of technology, and what it will mean for consumer electronics makers. Goldman does not just talk about toys, but real tools specifically geared to this market that could make life easier and healthier. With this value-added approach, success awaits for the tech companies trying to tap the lucrative Boomer market.

To read Jim Goldman’s article, Boomer Technology is Booming Business, visit: cnbc.com.

The countdown is on—2 weeks to go: Be sure to watch (or at least set the DVR!) “Tom Brokaw Reports: Boomer$!”, Thursday, March 4 at 9pm ET on CNBC. The program will also air Saturday, March 6 at 7pm ET; Sunday, March 7th at 9pm ET; and Monday, March 8th at 8pm ET.

Just about to embark on a plane in Las Vegas, returning from the NAHB’s 50+ Lifestyle event at IBS. Just learned that my first article “Defining Ageless Marketing” has appeared on Canvas8 website. They approached me to write a series of articles on strategies for marketing to mature consumers. In the first article I reference David B. Wolfe’s term ‘ageless market’ and examine a values-based approach that will resonate with the older market.

Canvas8 is a global trends service that draws from myriad people from many disciplinary backgrounds to offer insight into attitudes and behavior. They encourage a deeper understanding of people so brands can more effectively engage with their audience. Their research is always in the context of how it affects people and, consequently, brands. They aim to have this research foster the creation of engaging brand strategies that will resonate with your target audience.

If you are a member of Canvas8 you can see the entire article at: http://www.canvas8.com. The next will appear mid-February.