Agency Moves to New Offices on Maiden Lane

Continuum Crew – Engaging Consumers > 40 has moved into new offices on Maiden Lane in San Francisco. Maiden Lane has been the launchpad for a number of successful agencies.

The new agency, founded by Lori Bitter, former President of JWT BOOM, is the only completely integrated agency focused on consumers 40+. She is joined by three partners, also from JWT BOOM: Patrick Mercier, EVP Interactive; Amy Ruff, EVP Client Services; and James Wood, EVP Operations; plus an experienced staff of mature-market professionals.

“Maiden Lane is a fantastic location for our crew – it is a stimulating environment without an ounce of corporate underpinning,” laughed Bitter. “You have the beauty of the boutiques like Hermes, Chanel and Marc Jacobs, plus the people-watching at the cafes and bistros. It is as though someone dropped a little European street into heart of San Francisco’s Union Square. When we were moving in, there was a classical opera singer performing at the Gates in the Lane.”

Find Continuum Crew at 111 Maiden Lane, Suite 540, in San Francisco, or online at www.continuumcrew.com.