Continuum Crew Launches New Site with Introduction of Expanded Services

Continuum Crew – Engaging Consumers > 40 launched a new web site and blog, www.continuumcrew.com and www.boomersinthewild.com. Continuum Crew is the nation’s only fully integrated communication firm focused on the mature consumer. The Crew has more than 15 years’ experience specializing in new ways to capture the imagination of older consumers, earn their trust and influence their purchases.

The Crew’s expanded services include The Boomer Lab and The Senior Lab, where consumer listening, research, web site analysis and usability, and trend sighting are undertaken for a wide range of industries, including senior and active-adult real estate; technology products; health care and medical devices; and packaged goods. Other new services include Boomer and Senior immersions, product development, consulting, and speaking, in addition to the agency’s full range of off- and online creative and engagement services.

The team recently received the Gold Award for Best Web Site for 50+ Community for a site developed for Trilogy by Shea Homes, an active adult developer based in Arizona. They are located on Maiden Lane in San Francisco.